Inspiration/Directors

Khamkwan Duangmanee

(Rats Records)

 

 

 

 

Some music videos include:

Phum Viphurit - Hello, Anxiety

Phum Viphurit - Lover Boy

Duangmanee always creates fun, creative music videos that are very entertaining to watch. Sometimes they model some kind of storyline, sometimes they do not (this shows how well she can adapt to different formats of video). One technique that tends to appear in her music videos is the use of paradoxical features such as breaking the fourth wall such as going "behind the scenes" during a music video (this can be seen in both music videos listed above). In particular, this allows the audience to feel as though they are inside the project, revealing the pure simplicity and joyousness of the creation of these videos (the affect that I would like to be able to create with my video). Also, it can show the down-to-earth characteristics of the artists she films with.

In addition, Duangmanee often uses pleasing colour schemes and lighting that make each frame vibrant and engaging to look at at; such as a short sequence in the "Lover Boy" video where a choice of light, pale colours and bright (almost strobe) lighting construct an outstanding image that suits the track very well. The setting and costume always seem to complement each other and match the soundtrack very well. The set always allows for the unique visual (graphic) effects that the director likes to include so that they do not look out of place.

Her music videos are never packed with hidden meanings and symbolisation/imagery but they never fail to create an infectious feeling of euphoria. Also, her style perfectly visualises the music she films for.

 

 

 

777 Records

Influential artists to me such as Boy Pablo, Monsune and Tyler, the Creator have all worked with 777 Records; most noteably Boy Pablo, who is signed to 777 and has produced several inspirational music videos for the label. The band's work is very recognisable as, not only do their videos always contain their distinct iconography, but it follows a unique style where it appears to be purposefully low-budget and attractively amateurish. This is largely as a result of the modest, ordinary background of the company, and they like to remain low-key whenever they make a new music video. This is the type of aesthetic that I would like to create when I produce my own. This should come naturally anyway given that I do not have the resources to make a state-of-the-art, professional video. 

What I have learned?

I have found it useful gathering what I like about my inspirational figures in this industry and thinking about how I can put all of it together into my very own project that reflects all of the individual styles that have influenced me.